Legal
Terms of Use
Last updated: October 17, 2026
These Terms of Use govern access to and use of vivapush, a push notification service for iOS, Android and Web. By creating an account, accepting an invitation or using the API, you agree to these terms and to the Privacy Policy.
If you use vivapush on behalf of a company, you confirm that you are authorized to accept these terms for it, and “customer” means that company.
1. Who can use vivapush
vivapush is meant for businesses and professionals. To create an account you must be at least 18 years old and legally able to enter into contracts. Sign-up information must be accurate and kept up to date.
2. The service
vivapush lets you connect apps and websites, register devices, create marketing and transactional notifications, schedule sends, segment audiences and track metrics through a dashboard, an API and SDKs.
The service changes often. We may add, change or remove features; when a change significantly reduces something you already use, we will give reasonable notice.
3. Account, team and security
- You are responsible for keeping your password, API keys and push service credentials confidential, and for everything done with them.
- The organization owner decides who joins the team and with which role. Invitations and permissions are the customer's responsibility.
- We recommend turning on two-step verification. Tell us immediately if you suspect unauthorized access.
4. Plans, trial and billing
- Pricing is based on each organization's monthly active users (MAU), in graduated tiers published on the pricing page. Up to 1,000 MAU per month is free.
- The trial lasts 14 days, free of charge, up to 100,000 MAU. When it ends, the organization moves to the pay-as-you-go plan.
- The billing cycle is the calendar month in UTC. Amounts below US$4 (or R$20) carry over to the next cycle and are charged when they reach that amount or on the third cycle, whichever comes first.
- Without a payment method on file, marketing campaigns pause once usage passes 1,000 MAU; transactional notifications continue for 7 days and then pause too. Your data is not deleted because of this.
- You can set a spending limit. We alert you at 75%, 90% and 100%; at 100%, new marketing campaigns are held and transactional notifications continue.
- Above 1,000,000 MAU, and for annual packages, SLAs or special conditions, commercial terms are set in an Enterprise agreement, which prevails over these terms where they differ.
- Prices do not include taxes that may apply by law. Price changes will be announced at least 30 days in advance and apply from the following cycle.
- Until automatic billing is available, nothing will be charged without prior notice and the customer's express agreement.
5. Acceptable use
You agree to use vivapush lawfully and with respect for the people who receive your notifications. You may not:
- send notifications to people who did not allow them, or keep sending to people who turned them off;
- send spam, scams, phishing, links to malware or misleading content that impersonates another company or person;
- send illegal or discriminatory content, content that incites violence, harassment or hate, or that exploits children or teenagers;
- send sensitive personal data or third-party data without a legal basis in notification content or tags;
- violate Apple, Google or browser notification rules, or third-party rights such as trademarks and copyright;
- bypass technical limits, overload the service, test vulnerabilities without written permission, reverse engineer the service or resell it without an agreement.
We may remove content, limit sending or suspend accounts that break these rules, as described in section 10.
6. Your users' data
For data about the people who receive your notifications, you are the controller and vivapush is the processor. Therefore:
- you must have a legal basis for the processing, inform your users in your privacy policy and obtain the required permissions, including the device or browser notification permission;
- vivapush processes that data only to provide the service, following your instructions given through the dashboard or the API, and does not use it for its own purposes;
- we apply the security measures described in the Privacy Policy, notify you of incidents affecting that data and help you respond to data subject requests;
- the providers we use to deliver the service are listed in the Privacy Policy.
7. Notification delivery
Final delivery depends on third-party services such as Apple, Google and browser push services, and on each person's device, connection and settings. We therefore do not guarantee that every notification arrives, or when. In the dashboard, “accepted for delivery” means the platform's service received the notification; “delivered” only appears when the app confirms receipt.
8. Availability and support
We work to keep vivapush available and secure, but the service is provided without a guarantee of uninterrupted availability, except where an Enterprise agreement includes an SLA. We will announce scheduled maintenance whenever possible. Support is provided by email and through the channels shown in the dashboard.
9. Intellectual property
The vivapush software, brand, design and documentation belong to their owner. We grant you a limited, non-exclusive, non-transferable license to use the service while your account is active.
Your notification content, images, segments and data remain yours. You authorize us to store and process them only as needed to provide the service. Suggestions you send us may be used to improve the product, without any obligation to compensate you.
10. Suspension and termination
- You may stop using vivapush at any time by deleting apps, organizations or your own account in the dashboard, or by asking at the contact email. Charges for usage already consumed remain due.
- We may suspend or terminate access for breach of these terms, risk to the security of the service or others, an order from an authority, or non-payment after notice. Whenever possible, we will warn you first and give you time to fix the issue.
- Deleting your account in the dashboard is immediate and cannot be undone; before deleting, you can download a copy of your data under “Your data”. When we terminate the account, or you ask us to by email, you have 30 days to request that copy. In every case, remaining data will be deleted or anonymized within 90 days, except what we must keep by law.
11. Liability
To the extent permitted by law, vivapush is not liable for lost profits, lost revenue, data loss caused by third parties or indirect damages, nor for failures of third-party services such as push platforms, or for content sent by the customer. vivapush's total liability related to these terms is limited to the amount the customer paid in the 12 months before the event.
These limitations do not apply to willful misconduct or gross negligence and do not override rights that consumer protection law grants to consumers.
You are responsible for the content you send and for how you use the service, and you agree to reimburse vivapush for losses and third-party claims caused by your breach of these terms or the law.
12. Changes to these terms
We may update these terms. Significant changes will be announced by email or in the dashboard at least 30 days in advance. If you do not agree, you may close your account before the effective date; continuing to use the service after it means you accept the new version.
13. Governing law and venue
These terms are governed by the laws of Brazil. The courts of Belém/PA have jurisdiction over disputes with business customers. If you are a consumer, the courts of your place of residence apply.
Questions about these terms: contato@vivapush.com.